Typography in motion
By James Weinberg and James Daniel Grant
Project rationale
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Together these animations carry a story of how perspective regarding design can change over time. Beginning with someone unfamiliar with design this represented by the letter G, someone who is familiar with design is shown by the letter D, and finally, the familiarity with the design field is shown by the letter C.
Individually each of these animations contains a narrative of creation of development, and how it feels to create, or how one imagines it might feel to create as a designer. We aim to tell a persuasive narrative of each stage in a designer's career.
Summary of research
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To create a compelling animation that conveyed a powerful message, we delved deep into understanding the principles and theories surrounding kinetic typography. Along with our theoretical research we also focused on creating story boards, this is The key is to translate that flow and new ideas from word form to image form (MasterClass, n.d.).
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Our research led us to realize the significance of utilizing Gestalt principles to ensure clarity in communication. We employed principles such as similarity and continuation to create a cohesive story (What Are the Gestalt Principles?, 2024). To further enhance our understanding of typefaces and their impact on emotions, we researched semiotics.
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Animation 1: letter 'G'
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Letter G embodies how someone unfamiliar with design might imagine designers as geniuses who come up with amazing ideas on the fly and then execute them with near-perfect skill.
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Animation 2: letter 'D'
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Letter D embodies how someone familiar with design might consider design, as early on in our careers as designers, we often go through the stage of: “throw it against the wall and see what sticks.”
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author: James Daniel Grant
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Animation 3: letter 'C'
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Letter C, however, embodies the experienced designer who works in a fast-paced corporate landscape. Someone who has the know-how and no longer needs to experiment as much, or more accurately.
Has no time to experiment and is forced to rely on their collection of premade design solutions to keep pace with their highly demanding workplace
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Conclusion
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Together, we have created stunning animations that eloquently outline the evolution of perspective in design. The narrative is cleverly symbolized by the letters G, D, and C, each representing a crucial stage in a designer's journey. The letter G paints a picture of designers as ingenious creators, whose work is flawlessly executed and perfectly perceived. Letter D signifies the learning and experimentation phase of a designer's career, where trial and error are stepping stones toward understanding the design field. Lastly, the letter C portrays the tale of an experienced designer navigating a fast-paced corporate environment, utilizing their expertise and skill to provide quick and effective solutions.
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References:
Tiernan, J. (2023, December 4). Kinetic Typography: the what, why, and how. Linearity Blog. https://www.linearity.io/blog/kinetic-typography/
12 Principles of animation | Basic Animation Principles | Adobe. (n.d.). https://www.adobe.com/creativecloud/animation/discover/principles-of-animation.html
What are the Gestalt Principles? (2024, January 31). The Interaction Design Foundation. https://www.interaction-design.org/literature/topics/gestalt-principles
MasterClass. (n.d.). How to make a Storyboard for Film - 2024 - MasterClass. https://www.masterclass.com/articles/how-to-make-a-storyboard-for-a-film
